Module Google Tag Manager - Google marketing tools

Google Marketing Tools is the perfect "All in one" that will solve all your needs related to the world of marketing and adwords in your online store.

Since January 22, 2014 (date of its launch) Google Marketing Tools has been installed and tested in thousands of ecommerce with different systems (Opencart, woocommerce, Magento ...) We are very proud to present your version for Prestashop!

Thanks to our fantastic team of developers and the supervision of two experts in Google and SEO, we managed to solve all the needs of our clients compiled in these years in a single complement.

Google Marketing Tools inserts the tag of Google Tag Manager in your online store, which in turn will insert all the other tags that you have imported into your Google Tag Manager workspace. With this we achieve a unification of labels in a single one, which entails more order and control, speed and conflicts between labels (very common in the old methods, we individually inserted the labels in the CORE of our templates).

Google Marketing Tools works with the variable "DataLayer" depending on the view where we are and the actions that the client does (add product to the cart, delete it, click on a product ...), which is read and managed in real time by Google Tag Manager to manage the different labels.

If this text is very technical, do not worry! All these actions are performed automatically, you just have to configure Google Marketing Tools following a few simple steps and the system will work for you.