Optimiser son SEO avec les mots clés longue traine

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Optimiser son SEO avec les mots clés longue traine

Le Vendredi 10 février 20232023-02-10

The Power of Long-Tail Keywords

If you're like most people, you probably think that keywords are all about short, snappy phrases that get a lot of searches. But if you're only targeting these kinds of keywords, you're missing out on a huge opportunity to attract more traffic to your website. Long-tail keywords are longer, more specific phrases that people are more likely to use when they're closer to making a purchase. And because they're more specific, they're usually less competitive and easier to rank for. Here's an example: Let's say you sell women's shoes. A short-tail keyword like "shoes" is going to be very competitive. But a long-tail keyword like "women's size 7 black leather pumps" is going to be much easier to rank for. And even though the long-tail keyword gets fewer searches than the short-tail keyword, it can still add up to a lot of traffic.

Why Long-Tail Keywords are Important for SEO

Long-tail keywords are important for SEO because they help you target specific audiences with your content. And when you target specific audiences, you're more likely to Rank higher in Search Engine Results Pages (SERPS). Let's say you have a blog post about "women's size 7 black leather pumps." By targeting that specific keyword, you're more likely to attract people who are looking for that exact thing. And if you can provide what they're looking for, you're more likely to rank higher in SERPS.

How to Find Long-Tail Keywords

There are a few different ways to find long-tail keywords. One way is to use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer. Both of these tools will show you the average monthly searches for a particular keyword as well as how competitive it is. This will give you a good idea of whether or not a particular keyword is worth targeting. Another way to find long-tail keywords is to look at the suggestions that Google makes when you start typing in a query. For example, if you start typing "women's size 7 black leather pumps" into Google, you'll see a list of related searches that people have made in the past. These are all potential long-tail keywords that you could target.

How to Use Long-Tail Keywords in Your Content

Once you've found some long-tail keywords that you want to target, the next step is to use them in your content. There are a few different ways to do this. One way is to include them in your title. This will help your content show up in SERPS when people search for those keywords. Another way is to use them throughout your content. This will help Google understand what your content is about and make it more likely to rank for those keywords. Finally, you can use them in your meta tags. Meta tags are the HTML tags that tell Google what your content is about. If you include your keywords in your meta tags, you're more likely to rank for those keywords.

Conclusion

Long-tail keywords are an important part of SEO. If you're not using them, you're missing out on a huge opportunity to attract more traffic to your website. So start using long-tail keywords in your content today. And if you need help finding them, use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer.

Mots clés associés à cet article :SEO Meta ERP Keywords

La recherche de mots clés longue traine pour le SEO

Le Vendredi 10 février 20232023-02-10

What is Long-Tail SEO?

Long-tail SEO is a search engine optimization (SEO) technique that is used to increase a websites’ organic search ranking by targeting specific, long-tail keywords. Long-tail keywords are low competition, highly specific keywords that are less common than general, head keywords.

While head keywords are searched more often, they are also much more competitive. This is because there are many more websites vying for the top spot in Google’s search results for these keywords. On the other hand, long-tail keywords are searched far less often, but they are much easier to rank for.

In this article, we’ll take a closer look at what long-tail SEO is, how it can benefit your website, and how you can start implementing it.

What are the Benefits of Long-Tail SEO?

There are several benefits of using long-tail SEO keywords on your website:

They are less competitive and easier to rank for
They are more specific, so they tend to convert better
They allow you to target a wider range of keywords
They are cheaper to bid on for paid search

Let’s take a closer look at each of these benefits.

Long-Tail SEO is Less Competitive

As we mentioned earlier, head keywords are much more competitive than long-tail keywords. This is because there are many more websites trying to rank for head keywords. If you’re a small business or just starting out, you’ll likely have a difficult time ranking for head keywords.

On the other hand, long-tail keywords are much less competitive. This is because they are more specific and there are fewer websites trying to rank for them. If you’re just starting out, you’ll have a much easier time ranking for long-tail keywords.

Long-Tail SEO Keywords Convert Better

Long-tail keywords are more specific than head keywords. This means that they tend to convert better than head keywords.

Think about it this way: someone who searches for “shoes” is likely just browsing. They’re not necessarily looking to buy a pair of shoes. On the other hand, someone who searches for “women’s size 10 black dress shoes” is much more likely to be ready to buy.

This is why long-tail keywords tend to convert better than head keywords. They’re much more specific, so the people who search for them are usually further along in the buying cycle.

Long-Tail SEO Allows You to Target a Wider Range of Keywords

If you’re only targeting head keywords, you’re missing out on a lot of potential traffic. This is because head keywords make up a small portion of all searches. Most searches are actually long-tail keywords.

By targeting long-tail keywords, you’ll be able to target a wider range of keywords and get more traffic to your website.

Long-Tail SEO is Cheaper

If you’re planning on using paid search to drive traffic to your website, long-tail keywords are going to be much cheaper than head keywords. This is because they’re less competitive and there’s less demand for them.

For example, let’s say you want to bid on the keyword “shoes.” This is a head keyword with a lot of competition. You’ll likely have to pay a lot for this keyword. On the other hand, let’s say you want to bid on the keyword “women’s size 10 black dress shoes.” This is a long-tail keyword with less competition. You’ll likely be able to get this keyword for a lot less.

How to Implement Long-Tail SEO

Now that you know what long-tail SEO is and the benefits of using it, you’re probably wondering how you can start implementing it. Here are a few tips:

Identify your target market: The first step is to identify your target market. Who are you trying to reach? What are their needs? What are their interests?
Identify your target keywords: Once you know your target market, you can start identifying target keywords. These are the keywords that you want to rank for. Use a keyword research tool like Google Keyword Planner to help you find long-tail keywords that are relevant to your business.
Optimize your website: Once you have a list of target keywords, you need to start optimizing your website for these keywords. This means adding these keywords to your website’s title tags, meta tags, header tags, etc. You can also add these keywords to your website’s content. Just make sure you don’t overdo it. Google will penalize you if you stuff your keywords.
Build links: One of the most important ranking factors for Google is links. The more links you have pointing to your website, the higher your website will rank. There are a number of ways to build links. You can submit your website to directories, write guest posts for other blogs, and participate in forums.

If you follow these tips, you’ll be well on your way to implementing long-tail SEO on your website.

Mots clés associés à cet article :SEO Keywords

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