Module Google Marketing Tags (GA4, API, GDPR...)


Module prestashop pour votre site e-commerce

Add Google Adwords dynamic remarketing tags, eCommerce, Analytics 4, Conversion, Measurement Protocol API, Customer Reviews, Optimize and a GDPR consent box to your store to boost sales, retargeting ads, analyze customer behavior and more.

Les plus de ce module Prestashop

Permet d'analyser votre trafic
Add to your page the full range of Google tags required for remarketing/retargeting personalized ads (product feeds are required), dynamic Analytics, Conversions and also Google Ecommerce, Customer Reviews and Optimize. It uses Google‘s latest Global Site Tag with a simple setup. It also supports the bleeding edge Google Measurement Protocol API for GA4 eCommerce.
It's providing the necessary code for dynamic remarketing via Analytics, which is the only way to have dynamic remarketing in all countries, even in those which are not supported by the Google Merchant Center.
It also adds an optional GDPR cookie consent box with a consent toggle button for CMS pages.

Supported Google Tags & features:
  • GDPR Consent box
  • Google Adwords Remarketing tag
  • Google Analytics & GA4 (with remarketing support)
  • Google Measurement Protocol API (alpha)
  • Google Enhanced Conversions
  • Google Ecommerce
  • Google Optimize
  • Google Customer Reviews
  • Google consent mode
  • Cross-domain Analytics measurement
  • Asynchronous
  • Product events on scrolling

Google Tutorial:
https://www.youtube.com/embed/7NYki2dyzLk?start=43

Caractéristiques

Includes:
  • GDPR Consent box
  • Consent toggle button for CMS pages (no need to edit prestashop source code)
  • Google Global site tag
  • Google Remarketing tag
  • Google Analytics (multiple)
  • Google Analytics 4 (GA4)
  • Google Measurement Protocol API (alpha)
  • Google Remarketing via Analytics
  • Google Enhanced Conversions
  • Google Ecommerce
  • Google Optimize
  • Google Customer Reviews
  • Google consent mode
  • Cross-domain Analytics measurement
  • Asynchronous
  • Product events on scrolling
  • IP anonymization
  • respects the "do not track" browser setting
  • simple installation, no files will be overwritten
  • multi store, multi currency, multi language and multi country

Supported Google Events:
Remarketing Events (ecomm):
  • product
  • searchresults
  • cart
  • other
  • purchase
Analytics events (Analytics - dynx):
  • searchresults
  • offerdetail
  • conversionintent
  • conversion
  • other
Ecommerce events:
  • view_item_list
  • view_item
  • add_to_cart
  • remove_from_cart
  • begin_checkout
  • checkout_progress
  • add_payment_info
  • set_checkout_option
  • purchase
  • home
  • other

Recommandations

Please check also the Google Marketing Manager Pro module pack, it contains this module and 2 google feed modules, you will not get a better deal:

https://addons.prestashop.com/47930-google-marketing-manager-pro-multiple-tags-feeds.html

Nouveautés de la version 1.7.0(28/10/2021)

  • improved performance & compatibility
  • added asynchronous execution
  • added view events on scrolling
  • added support for product filters
  • added support for manufacturer and supplier pages
  • added enhanced conversions
  • added new events
  • added conversion linker parameters
  • added granted consent events
  • fixed free shipping price error
  • other improvements and bugfixes

Support et mises à jour

Lors de l'achat, votre abonnement Business Care de votre première année est automatiquement inclus, puis reconduit tacitement à la fin de la période.

Vous pouvez résilier votre abonnement à tout moment, avant la fin de la période en cours.

Les services inclus dans votre abonnement

  • Mises à jour sécurité
  • Mises à jour compatibilité
  • Évolutions et futures fonctionnalités
  • Support illimité

Vous souhaitez avoir plus de détails? Découvrez les questions les plus fréquemment posées autour de Business Care.


A propos

Développeur

Ancienneté

10/03/2018

Pays

India

Langues du support

EN