Easy GA4 ( Google Analytics 4 ) PrestaShop module has been developed by the seo expert that will prove useful, especially if you are upgrading to Google Analytics 4, known as GA4. It is the most updated version of the Google Analytics tool that enables you to integrate mobile app and website usage data into a single GA Property.

If you are running a website or app, you might already know how important the Google Analytics tool is when it comes to tracking and understanding different website data. Here website data refers to customer behavior, user experience, online content, device functionality, and many more.

In case you are not familiar with the Google Analytics tool, it is one of the best web analytic tools that allows you to collect many vital reports, stats, using which you will get to discover things you probably didn’t even know about your website visitors. By analyzing these crucial data, you will be able to maximize your website performance while growing your business at the same time.

In the past, it was a little complicated to combine website and mobile app usage data using the older Google Analytics tools. The only way it was possible was by using separate Google Analytics property.

Using the latest Google Analytics 4 tool, you will get more advantages over the older Universal analytics tool.