Module Premium Google Tag Manager

This module includes all features of the awarded module “Premium Google Analytics Enhanced Ecommerce” and expand its functions with other tracking platforms such as Bing Ads from Microsoft, Facebook and Twitter.

 

You will find at online guide a file to import a professional configuration with more than 100 elements amongs Tags, Triggers and Variables.

 

On each event generates a detailed data layer that allow you create new tags on Google Tag Manager to handle your own tracking requirements like custom pixels for affiliate platforms.

 

Exclude internal tracking avoids to track the visits from employes, this guarantee that reports are only generated by the real customers.

 

Create specific audiences to reach potential customers and display customized ads to make a better impact and improve the ads conversions.

 

Google Optimize allows create powerful A/B experiments in a few clicks to test different page versions with your customers, check these results on Google Analytics and verify which version gives better results for your business.

 

All tracking modules depends on theme structure, this module includes specific compatibility for the most popular one page checkout modules.

 

If a customer have some AdBlock that blocks transactions, the module will send an event by PHP to add on GA reports that a transaction has been aborted by an AdBlock or by browser option "Do Not Track".

 

If for some reason an order has not been sent to GA the module can recover the transaction to GA respecting the source / medium and the GA client ID. This recovery can be done in 2 ways:

 

This module include all fetures to comply with the latest privacy law EU GDPR.