Modules Prestashop

Add to your page the full range of Google tags required for remarketing/retargeting personalized ads (product feeds are required), dynamic Analytics, Conversions and also Google Ecommerce, Customer Reviews and Optimize. It uses Google‘s latest Global Site Tag with a simple setup. It also supports the bleeding edge Google Measurement Protocol API for GA4 eCommerce.

It's providing the necessary code for dynamic remarketing via Analytics, which is the only way to have dynamic remarketing in all countries, even in those which are not supported by the Google Merchant Center.

It also adds an optional GDPR cookie consent box with a consent toggle button for CMS pages.

https://www.youtube.com/embed/7NYki2dyzLk?start=43

This module delivers all the power of Google Analytics’ GA4 that are not available in the standard, free Google Analytics module, and provides you with much more accurate data on product views, clicks, adding products to cart, conversion and order process, as well as voucher codes, promotions and etc..

 

This has several important benefits:

 

 

The global site tag is a JavaScript tagging framework and API that allows you to send event data to Google's measurement products. The default tag provided by Google Analytics is based on tag and can be obtained directly from within Google Analytics. You can also deploy Google Analytics from Tag Manager. If you'd like to compose your own Analytics tag, or integrate an additional Analytics property with an existing gtag.js installation, then this article is for you.